Developer Journeys

Autodesk Developer Journeys, 2023

 
 

Challenge

As Autodesk transitions from a traditional org-hierarchy tied to annual product releases with a subscription-based business model to a distributed-org with internet-scale releases operating on a cloud consumption-based business model, there is a growing need to connect the dots between suppliers and consumers so that stakeholders such as Marketing, Sales, Legal, Product, Engineering and industry vertical teams share a common understanding of the who, the what and the why.

The challenge is to orient teams accustomed to working in silos around a common customer, the developer, and surface data to back up known pain points and prioritize experience interventions.

 

Experience Design Lead and Design Manager, responsible for framing platform developer journeys, envisioning the desired future state, documenting personas, corresponding job stories and leading continuous interventions to improve the current fractured experience.

My role supports the Developer Enablement VP, his staff and our interdependent teams in ESE, DXC, Trust & Security, industry verticals and industry clouds. This role relies on critical partnership with the XD Research team to deploy and monitor experience metrics.

This program is scoped as a 1-year effort within Developer Productivity Goals, ranked #3 out of the PSET 13 strategic goals for the year. I am accountable for KR #4 to Increase the internal Developer CSAT by 25% by end of FY24.

My Role & Approach


- Persona-driven External Developer Journey Map
- Persona-driven Internal Developer Journey Map
- End-to-End Internal Developer Experience measurement strategy
- Current State Internal Developer Experience CSAT baseline and improvement tracking
- 1 future state Internal Developer Service Blueprint (low-fidelity)

ARTIFACTS

 

Results

- Stakeholder alignment on the value and needed for a unified experience strategy that cuts across disparate domains and orgs
- Successfully advocated for the inclusion of “Developer Experience Standards” as part of the Autodesk Development Standards roll out
- Immediate tactical fixes identified and long-term strategic direction solidified
- CSAT baseline numbers in-progress for Q2 reporting with planned improvements in Q3 and Q4 - highly dependent on influencing product roadmaps by equipping teams with data and stories